Sharpen your Messages
Whether you’re selling your services, sharing an idea or launching a new product, success depends on a clear, simple message, delivered with impact. We can help you…
Has your sales pitch moved with the times or does it feel old and stale? Does what was once fresh and interesting now seem tired and outdated?
Do your people have a clear understanding of why you do what you do, and the value you offer your customers? Are they clear on the things that set you apart from your competitors? Do they present with impact?
Does watching your sales team pitch leave you feeling uninspired, and wondering if they really get it?
Do they talk a lot without saying much – and fail to connect with the dreams, hopes and fears that motivate your clients to buy?
If your people can’t clearly explain the value behind the products and services you offer, how can you hope to stay competitive?
Does your team:
Understand why what you do is important for the client? Or do they talk a lot about what you do and fail to connect that with the client’s own dreams, hopes and fears?
Show how the cost of your products or services will deliver enormous value in cash, and other ways? Or do they unveil the price with a shrug and hope that the client can work out the value bit for themselves?
Make the client the hero of the story and show how they will support them through thick and thin to help them achieve what they want? Or do they position them and you as the heroes and condemn the client to a supporting role in your story?
Differentiate you and your offer from the competitors in a way that makes sense to the client? Or do they say the same things as everybody else does and leave the only difference as the price?
Speak at the right level of detail for the audience in front of them? Or do they go into too much detail, take too long and lose the audience just when they need to keep them engaged?